Gmail embraces BIMI to authenticate emails with verified logos

Image Source: Google Cloud Blog

Google, in their recent security blog has confirmed that they are all set to take their email security to next level by rolling out Gmail’s general support of BIMI, an industry standard that aims to drive adoption of strong sender authentication for the entire email ecosystem.

Almost an year after they first announcing the adoption Brand Indicators for Message Identification (BIMI) pilot , this roll out is going to be next big step in email security. BIMI provides email recipients and email security systems increased confidence in the source of emails, and enables senders to provide their audience with a more immersive experience by displaying the Brand logos as an icon next to email senders’ names, on every email they send.

GIF Source: Google Cloud Blog

BIMI facilitates advantages to the entire email ecosystem. By requiring strong authentication, both users and email security systems can improve trust in the source of emails, and senders will be able to boost their brand trust and provide an enhanced immersive experience to their customers.

GIF Source: Google Cloud Blog

With Google announcing their BIMI support, the community has got even bigger with other industry leading mail service providers like Yahoo(Verizon Media), Fastmail and now Google.

Image Source: BIMI Group

According to the standard to adopt BIMI for a mail domain, it must first be secured by DMARC in Quarantine/Reject policy.  This would ensure the logo are not being displayed on any unauthenticated email.

How does DMARC help?

To explain in short, DMARC – developed in 2012, is a protocol that uses both SPF and DKIM authentication to secure email, and additionally has a mechanism that sends the domain owner a report whenever an email fails DMARC validation. This means the domain owner is notified whenever an email sent by an unauthorized third party.

Every new invention brings its new challenges. Every new challenge pushes us to find a new way to overcome it. DMARC has been around for some years now, still phishing has existed for much longer. As new organizations are born each day, email security is important and plays a vital role in every organization and there should be necessary actions taken to make sure there is no security breach. It becomes the responsibility of every business to protect themselves, their clientsb and employeesb sensitive personal information.

At ProDMARC, we’re here to help you meet this new challenge with ease.! ProDMARC as a product built on a mission to achieve a secure and spoofing free email channels across all of internet space; makes reporting of DMARC, providing volumes and trends of the outbound mails including that of phishing campaigns and yield confirmation for reliability of the outbound mails in terms of SPF, DKIM & DMARC conformance; smooth and uncomplicated.

Summarizing, ProDMARC helps improve customer and third party trust in email communications.

Considering the economy being in slump, ProDMARC announces a limited-time offer during the ongoing pandemic – 15 days of DMARC health assessment report, completely free for all organizations who wish to gain visibility of the mail based phishing threats which are at an all-time high.

Sign up for your 15 day ProDMARC trial by writing to us on info@progist.net.

Click to check your BIMI Status, DMARC Record, SPF Record, DKIM Record